Tuesday, December 30, 2008

People who "float" tend to sink, but why?

After reading "TRIBES" by Seth Godin, I'm looking to change some sacred cows in the industry-

Let me "Float" an idea your way...

People usually "float" ideas around people they know, like and respect when they are presented with a new idea, or thinking about a decision.

But in MLM, that can be a disaster.

Usually, we tell our new guy that "YOU have to decide first, and THEN people will follow you". And that's definitely the way it works because it's true in leadership.

But most people aren't leaders.

And most people who see MLM for the first time don't know what to think of it yet. EVEN THE LEADERS.

So, they'll do what most people do-

They'll "FLOAT" an idea.

And it is usually met with scorn, ridicule, or they're told a bunch of misinformation from someone who thinks they know.

So, we ALWAYS tell them to "NOT tell anyone" until they're in, and have learned how to be bold, and LEAD.

But that RARELY works, because most people AREN'T leaders.

So, that's why we have the quit rate we do- people do what's normal, it doesn't work,
and they quit.

But there's another option rather than telling them not to say anything. I mean- we WANT high numbers, right? We WANT most people, don't we?

LET them "float" the idea.

Why not make the idea "Floatable" to begin with?

Why not have the "Float" built-in to the presentation?

I've been working with Jerry and Jessica Conti, and I think we've come up with the way to "Float" the idea of HUB for a new person, so that we can completely change the way MLM is done.

I want to find the MOST people, and let them HELP US find the leaders- that makes sense doesn't it?

What do you think?

5 comments:

Jaci said...

Hi Bones,
I liked and agree with your floating theroy...How do you think it can be worked in. I have never been one to tell newbies not to talk about their new MLM vernture..just the opposite, the best time to talk about it is when the excitement is at it's highest and with most that's in the very beginning.
Have a great New Year
Jaci

Bones Rodriguez said...

Absolutely- when they have the excitement is best- but without the correct training, they say things like "Hey- get in my business, and then I make money off of ou, and then you get other people, and you make money of off them..." and that never works.

So, if you can give them training AND leave them with excitement, that's usually best. And as you can tell from the quit rate- RARE.

Janie Riggs said...

After all my intrusions, lol, I want to be trained the right way. I'm serious now!

Janie

Jaci said...

What is the right way of training and who does it ?

Jaci

Ellen Feinberg said...

Hi Bones,
I liked the floating theory as well. I am just not sure how it works. Certainly the industry is lacking in some training. I think many companies talk a good training talk, but it's not really thorough and it some of that training does not work for everyone.
I have not read the book, but my interest is peaked.
Ellen